Short Description
SWANFALL ART returns to Mall Galleries, London in August 2025 with its annual exhibition. Titled Fables, the show explores how narrative functions as a method in contemporary art, reflecting a broader shift from expression to resonance. Art’s power lies not merely in representation, but in transformation – in awakening perception, forging connection, and revealing essence. In a world marked by ecological, political, and psychological unrest, the demand for art that engages emotionally and intellectually is increasingly urgent. Viewers, curators, and collectors alike are moving away from formalism and toward works that provoke reflection, empathy, and dialogue. This shift signals a deeper longing for shared memory, identity, and meaning.
Narrative is being redefined – not simply as storytelling, but as a structural and perceptual framework. Contemporary works often avoid singular viewpoints or linear conclusions, instead inviting open-ended interpretation. Story remains a vital way we organise time, understand change, and locate ourselves in the world.
Eligibility
- All media are welcome
- Wall-mounted works: maximum side length 1.5m
- Large sculptures or installations: maximum height 2m
Submission Requirements
- Your Artist Biography
- Images of your work (JPG, JPEG, or PNG) and work details: title, year, medium, dimensions, and price
- Or a complete portfolio in PDF format (may include multiple works, file size limit 10MB)
How to Apply
Online Application
SUBMISSION OPTIONS
We welcome artists at all stages and practices. You may choose one of the following routes to share your work:
Option 1: Image Submission
- Submit up to 3 works for consideration
- Recommended for artists presenting a clear concept, focused project, or small series. A cohesive set of related works may be considered as one
Option 2: Full Portfolio Entry
- Submit your full portfolio for a comprehensive curatorial review
- This option allows our team to engage with your broader practice and select the works that most resonate with the exhibition theme. Ideal for artists working across multiple series, experimenting with various media, or wishing to share the depth and range of their creative vision.
Program Benefits & Awards
- Exhibition Certificate
- Exhibition virtual tour (minimum 1 year listing)
- Official media showcase and platform promotion
- Sales support
- Invitation to artist career seminars
- Access to collaboration opportunities facilitated by SWANFALL
Entry Fee
To ensure a fair and rigorous selection process, and to support the professional presentation and promotion of selected artists, a modest submission fee is required:
- Single work submission: £15
- Full portfolio (unlimited works): £55 (Early Bird) / £65 (Regular)
Location
London, United Kingdom
Timeline
- Early Bird Application Deadline: 15 July 2025
- Last Application Deadline: 10 August 2025
Website Link: https://www.swanfall.art/fablesopencall
