Short Description
Kingsland Shopping Centre is getting a fresh new look – and we want you to design it.
We’re calling on Hackney’s residents, workers, and students to help reimagine the centre’s visual identity in a way that reflects the heart, heritage, and creativity of Dalston today.
Whether you’re a seasoned designer, an aspiring artist, or someone who simply loves this neighbourhood, this is your chance to shape a piece of East London’s future.
What We’re Looking For:
We’re after bold ideas, fresh perspectives, and imaginative designs that capture:
- Dalston’s diverse cultures and creative spirit
- Its history of music, migration, markets, and community
- A sense of place, energy, and belonging
Our current logo – with its old-fashioned crown and dated typography – no longer reflects the dynamic, vibrant soul of this area. We want something new. Something real. Something Dalston.
Eligibility
Who can enter? Anyone who lives, works, or studies in Hackney
Why This Matters:
Kingsland Shopping Centre has always been more than bricks and mortar. It’s where Dalston comes together – a melting pot of generations, styles, and stories. As we embark on an exciting new chapter – transforming the centre into a thriving, community-focused destination – we want a new visual identity that does justice to Dalston’s energy and diversity.
How to Apply
Online Application
Program Benefits & Awards
Winner: £2,000
Four Finalists: £500 each
The Selection Process:
- All submissions will be reviewed by a panel of local creatives, cultural champions, and community leaders – including Simon Murfitt, Editor of The Hackney Gazette, and Rahima Aziz BEM, Trustee of The Aziz Foundation. More judges will be announced soon.
- The top 30 designs will be exhibited at Kingsland Shopping Centre in September, where the public will vote for their favourites.
- The top 5 designs will go to a final round, with the winning logo announced in October 2025.
Entry Fee
None
Location
Hackney, United Kingdom
Timeline
- Application Deadline: 5 September 2025
Website Link: https://www.kingslandshopping.com/competition/
