Short Description
Echo Soho Art Fair is a new art fair founded by and for female-led galleries. Inspired by the myth of Echo, the nymph whose voice lingered long after she was heard, and the historic hunting call that gave Soho its name, Echo Soho is an art fair that celebrates the lasting impact of women’s voices in the art world.
Founded by India Rose James, a dedicated supporter of emerging artists and the founding director of contemporary commercial gallery Soho Revue, the fair echoes the galleries’ own call to arms and seeks to uplift female-led galleries and under-represented artists.
Eligibility
AWITA (Association of Women in the Arts) invites members to propose artists and works for inclusion in a curated AWITA booth at the inaugural Echo Soho Art Fair. AWITA is an inclusive network that actively celebrates and embraces the talents, perspectives, and lived experiences of women and non-binary professionals across the art world, including those from LGBTQIA+ communities. Submissions are not limited to women artists or women-led narratives. AWITA Co-founder Sigrid Kirk comments that ‘showing women separately and divorcing them from the marketplace is not the best way of shifting the needle,
however, providing a platform to showcase female professionals can make a difference. I recall a quote by Marian Goodman in W Magazine: “For all their contributions, clout, and staying power… female gallerists have historically been under-recognized and overshadowed,” which still bears true today.’
- AWITA member (or nominated by an AWITA member)
- Independent, early-career, or nomadic practice encouraged, but not required
- UK-based or able to attend Frieze Week (October 14–19, 2025)
- Able to coordinate or oversee installation and attendance as needed
Resonant Spaces: Curating Echoes
AWITA invites its members to propose artists and works for inclusion in the booth, engaging with the following themes:
– Echo, both the myth and its metaphoric implications
– Repetition and ideas of collective memory
– Reverberation (conceptual or material)
Submission Requirements
- CV (1 page maximum)
- Brief text/ statement supporting submission choices aligned to brief ‘Resonant Spaces: Curating Echoes’
- Artworks (up to 8) including medium, dims, price, with high res images
How to Apply
Submit your application via email to: membership@awita.london
Program Benefits & Awards
- All costs related to installation and de-installation are the responsibility of the curator or gallery. This will include: insurance, transport and associated costs and technician time.
- Marketing and PR support through Echo and AWITA
- The AWITA team will be at the booth during the fair
Entry Fee
None
Location
London, United Kingdom
Timeline
- Application Deadline: 30 July 2025
Website Link: https://www.awita.london/open-call-echo-art-fair-2025
