Floorr Magazine

Overview

Established in January 2016, Floorr Magazine is an artist-run digital publication, curatorial platform, and online exhibition space based in South London, UK. Featuring a clean, contemporary design focused strictly on visual content, the platform highlights a diverse spectrum of international contemporary artists. Over its publication history, Floorr Magazine has featured leading contemporary figures—such as Ragnar Kjartansson, Gillian Wearing, Jules de Balincourt, and Yinka Shonibare—and collaborated with prominent galleries and institutions, including Pace, Victoria Miro, Saatchi Yates, Whitechapel Gallery, and Serpentine Gallery.

Mission

Floorr Magazine aims to provide a high-visibility, accessible digital platform for talented emerging and established artists from around the world. Grounded in artist-led advocacy, the magazine seeks to foster meaningful dialogue across the contemporary art ecosystem by publishing in-depth artist interviews, curating online exhibitions, maintaining a curated artist network, and facilitating collaborations between writers, galleries, and creators.

Programs / Opportunities

• Digital Magazine & Artist Interviews: Bi-monthly or periodic online magazine issues featuring curated collections of 10 to 15 in-depth artist interviews and high-resolution photo essays.
• ‘Spotlight’ Features: A dedicated program enabling direct editorial collaborations between writers, art galleries, and visual artists.
• Online Exhibitions (EXH): Curated virtual group and solo exhibitions showcasing experimental contemporary art to a global online audience.
• Artist Directory: A curated index and digital registry providing long-term online visibility for selected contemporary visual artists.

Target Community

• Multidisciplinary Visual Artists: Emerging, mid-career, and established visual artists working worldwide across painting, sculpture, photography, digital art, installation, and mixed media.
• Global Gallery & Institutional Network: Commercial galleries (e.g., Pace, Victoria Miro, Saatchi Yates, Duve Berlin), public museums (e.g., Whitechapel Gallery, Serpentine Gallery), art critics, collectors, and digital readers globally.