Overview
Founded by interdisciplinary artist Carmen Zella (Owner + Chief Curator), NOW Art is a full-service public art agency and 360° creative consulting firm. Operating as an incubator and catalyst for public art projects, the agency specializes in consulting, curating, designing, and producing contemporary public artworks, experiential activations, and urban landmarks. NOW Art manages projects across all mediums—including functional installations, digital art, architectural façades, interior design integrations, and both temporary and permanent large-scale works.
Objectives
NOW Art aims to democratize art by making it accessible in visible public spaces, operating on the core belief that art is a necessity and a catalyst for cultural, social, and economic vitality. The agency strives to reframe urban landscapes, define city centers, and increase quality of life through art that inspires minds and brings communities together. Committed to diversity, equity, and inclusion, NOW Art seeks to foster collaborative projects that invite public participation and shape environments on a global scale.
Services
- Public Art Consultation & Planning: Developing public art plans and policy oversight for business improvement districts, municipal/county governments, percent-for-art programs, and private real estate developers.
- Curation & Artist Placement: Connecting local and internationally acclaimed artists with public art opportunities, stakeholder initiatives, and community-focused projects.
- Full-Scale Production Management: Providing end-to-end project management, including permitting, fabrication, structural installation, and project documentation for mid- to large-scale temporary or permanent installations.
- Custom Design & Portfolio Curation: Designing bespoke and corporate art portfolios tailored for private capital improvement and interior design integration.
- Experiential Activations & Programming: Developing immersive activations and community-centered cultural programming designed to energize public spaces.
Target Community
- Visual Artists & Creators: Local and internationally recognized contemporary visual artists, digital creators, sculptors, and interdisciplinary designers seeking public art commissions.
- Municipal & Corporate Clients: City and county governments, business districts, private real estate developers, architects, interior designers, and corporate stakeholders.
- Public & Urban Communities: Local residents, urban visitors, and the broader public engaging with art integrated into everyday public environments.