Short Description
The Artist of the Future Prize, a groundbreaking initiative launched by Peugeot in collaboration with Saatchi Gallery. The prize focuses on artists working in digital media and is designed to inspire new audiences and empower the next generation of talent.
The Theme of the 2025 Prize
Innovation is the theme of the prize for 2025 and constitutes one criterion for the assessment of submitted works. Innovation lies at the heart of creativity. Impactful artists communicate ideas in new innovative ways, utilising technology and materials in innovative fashions. Peugeot is dedicated to electric innovation and pioneering technology that will pave the way for the next generation. Saatchi Gallery cherishes innovation amongst the artists that it showcases as it seeks to enable art and artists to influence audiences and invite new ways of thinking.
Eligibility
- Residents based in the UK & Europe aged 18 or over at the time of entry.
- Emerging artists who have either graduated from a relevant undergraduate degree since 1 January 2015 OR are within the first 10 years of their professional practice.
- Digital paintings, 3D modeling, motion graphics, animation, generative art, and interactive media.
- Judging Panel: Experts from the arts, technology, and culture sectors will shortlist 10 pieces before selecting the winner.
How to Apply
Online Application
Program Benefits & Awards
- The overall winner will receive the accolade of being named ‘Future Artist of the Year 2025’ and a prize worth up to £10,000 – consisting of £5,000 in cash and a £5,000 media package designed to elevate the artist’s profile and designed by the Peugeot-appointed media agency.
- Shortlisted entrants will be exhibited within a major exhibition space at Saatchi Gallery in London.
- The exhibition dedicated to the Prize will be free-to-enter for visitors and coincide with exhibitions and activities marking the 40th anniversary of Saatchi Gallery.
Entry Fee
None
Location
London, United Kingdom
Timeline
- Application Deadline: 31 August 2025
Website Link: https://www.peugeot.co.uk/brand/saatchi-partnership/artist-of-the-future.html
