Description:
Join Canada’s leading contemporary outdoor and online art fair, TOAF, held at Nathan Phillips Square and online. Since 1961, TOAF has launched the careers of renowned artists like Edward Burtynsky and Barbara Astman, offering unparalleled exposure and opportunities.
Application Details:
– Applications Open: December 1, 2024
– Deadline (Regular): February 28, 2025 (by 11:59 PM)
– Final Deadline (with Late Fee): March 7, 2025 (by 11:59 PM)
– Event Dates: July 11–13, 2025
Regular updates, info sessions, and details are available on the TOAF website.
Eligibility:
Open to individual artists and makers from all backgrounds and career stages, including those in photography, sculpture, painting, printmaking, textiles, jewellery, and more. TOAF prioritizes equity, inclusion, and accessibility.
Theme:
Celebrating contemporary art in diverse mediums, connecting artists with a broad, engaged audience.
How to Apply:
– Complete the online application on the TOAF website.
– Attend info sessions and mock jury workshops for guidance.
– Participate in Feedback Fridays for 1-on-1 consultations.
Submission Requirements:
– 6 images of a cohesive body of work
– 1 contextual image (e.g., art displayed in a booth or on a wall)
– Brief artist statement: 500 characters
– Art/process description: 200 characters
Selection Process:
Submissions are jury-reviewed based on artistic merit, originality, and professional presentation. Jury results will be emailed in April 2025.
Program Benefits & Awards:
– Exposure to 170,000+ art lovers and industry professionals
– $40,000+ in cash and in-kind awards, including:
– Catherine Bratty Best of Art Fair Award
– Murray & Marvelle Koffler Founder’s Award
– Mayor’s Purchase Award
– Online-only artists eligible for $4,000 in awards
– Year-round promotion through curated collections, PR campaigns, and social media features
Participation Fees:
– Application Fee: $50 (Students: $30)
– Late Fee (after March 1): Additional $50
– Onsite Booths: $515–$980 (varies by location)
– Exclusively Online: $185 (Students: $120)
Artists retain 100% of in-person sales; a modest 15% admin fee applies to online sales.
Contact & Resources:
– Visit the [TOAF website] regularly for updates.
– Attend info sessions and workshops for application support.
– Art Encounters Program offers mentorship, accessibility support, and artist fees for eligible applicants (Indigenous, Newcomers, Deaf, or Disabled artists).
Don’t miss this opportunity to showcase your work at Canada’s most-attended art fair!
Website link: https://toaf.ca/call-for-artists/
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